I have been asked several times lately what the best way to staff a workforce planning function might be. Is it a centralized group? Should you teach the generalists how to do it? How should you use outsiders? And a host of other questions...
Beyond my default consulting answer of "it depends", there are some elements that I have seen be successful in multiple clients. Here are a few key tactics:
1) Have the Expertise you Need: I have seen a number of organizations try to "repurpose" staff to do workforce planning. For example, taking recruiting managers and putting them in charge of WFP (usually sending them to several conferences in the process to "learn how it's done"). This is almost always a disaster, unless the person has previous workforce planning experience. WFP is rapidly emerging as one of the more technical disciplines within HR, and it requires someone who has been there and done that to lead it. The leader of this function can very rarely learn "on the job" and be successful. So wherever they come from, you have to have at least one true expert on your team.
2) Have a Business Unit Link: While there are a number of ways to make this happen, it is very important that the WFP function serve the business units and have a close tie to them. This gives the planners a much clearer understanding of what is needed and helps them be more responsive to what the business needs, and it also makes the business units feel like they are getting value for their specific area.
3) Use Outsiders Where it Makes Sense: Even when you have built internal capabilities, there are some analyses that just require an outside perspective, either because of their complexity or the politics involved. Don't be afraid to get outside help when you need it. A new model is actually emerging where companies are "co-sourcing" WFP where they have ongoing access to experts both to coach and assist their team, as well as be able to run complex analyses when required without the traditional learning curve.
4) Focus on Change Management: In addition to increasing analytic capability, it is important that companies focus on really getting their analysis to be used. This is a change management job. While showing the business that the analysis you are doing is valuable helps with adoption, it is often not enough by itself to get workforce planning truly embedded. Fundamentally, you want the business to change the way it makes decisions so that the workforce component is much more explicit and that key decisions are not made without that analysis. This is a behavior change like any other organization change...
The model that I have come to like (and that I have seen work well in a number of places) is a hybrid of centralization and decentralization. There is a "Center of Excellence" for workforce planning that is centralized. This can often be just 1 or 2 people, though in some organizations it is larger. This group is responsible for methods, tools, building capability, running complex analyses, and serving as a liaison to key groups such as Finance, IT, etc. This central group is responsible for supporting both company-wide analysis as well as enabling the HR teams embedded in the business units to run their own analyses and get the information they need for their decision makers. The generalists in the business unit then handle much of the day-to-day workforce planning demands. Usually this works best when there is some kind of software platform that the company is using as it drives consistency and helps make data gathering, etc. more streamlined.
Of course this isn't the only model, and I have seen others work. But if you are trying to determine how you might initially structure this function, this is a good starting place.